The Evolution of American String
A New Look.
The Same American String.
We have refreshed the American String website, packaging, and visual identity to better represent the craftsmanship behind every set we make.
Longtime customers may notice our familiar badge appearing alongside the new American String emblem featured on our new packaging. That continuity is intentional—a connection between the American String you have known and the direction we are building for the future.
The look is new. Our strings, American materials, manufacturing, and commitment to beautiful tone, smooth feel, and lasting performance remain the same.
Thank you for being part of American String.