1. Information We Collect

Information You Provide

We may collect information that you provide directly to us when you:

• Place an order
• Create or manage an account
• Join the American String Players Club
• Contact customer support
• Submit a product review, survey, or other form
• Participate in a promotion, referral, affiliate, or ambassador program

Depending on how you interact with us, this information may include:

• Your name
• Email address
• Telephone number
• Billing and shipping addresses
• Account login information
• Order history and product preferences
• Messages, reviews, or other information you submit to us
• Payment information processed securely by our payment providers

Information Collected Automatically

When you visit AmericanString.com, certain technical information may be
collected automatically through cookies, analytics tools, and similar
technologies. This may include:

• Browser and device information
• Internet Protocol address
• Pages viewed and time spent on the website
• Referring websites or links
• General geographic information
• Website interactions and shopping activity

We use this information to understand how visitors use our website,
improve site performance, identify technical issues, and create a better
experience for our customers.

2. How We Use Your Information

We may use the information we collect to:

• Process, fulfill, and ship your orders
• Process payments and help prevent fraudulent transactions
• Send order confirmations, shipping notices, and account updates
• Provide customer service and respond to your questions
• Maintain and improve AmericanString.com
• Remember your preferences and shopping activity
• Manage customer, affiliate, ambassador, and Players Club accounts
• Request feedback or product reviews
• Comply with legal, tax, accounting, and regulatory requirements
• Protect our customers, website, business, and legal rights

When you have chosen to receive marketing communications, we may also
use your information to send product news, Players Club benefits,
special offers, string-care information, and other American String
communications.

You may unsubscribe from marketing emails at any time by using the
unsubscribe link included in the message. Transactional communications,
such as order confirmations and shipping updates, are not considered
marketing messages.

3. How We Share Information

We do not sell or rent your personal information.

We may share information with trusted service providers when necessary
to operate our business, fulfill orders, and serve our customers. These
providers may include:

• Payment processors
• Shipping carriers and fulfillment providers
• Website hosting and technology providers
• Email and customer-communication services
• Analytics, advertising, and fraud-prevention services
• Accounting, legal, and professional advisers

These providers receive only the information reasonably necessary to
perform services on our behalf. They are expected to protect that
information and use it only for the services they provide.

We may also disclose information when required by law, court order, or
government request, or when we reasonably believe disclosure is
necessary to protect our customers, prevent fraud, enforce our
agreements, or defend our legal rights.

If American String or substantially all of its assets are involved in a
merger, acquisition, financing, reorganization, or sale, customer
information may be transferred as part of that transaction, subject to
applicable law.

4. Payment and Information Security

Payment information is processed through secure third-party payment
providers. American String does not store complete credit-card numbers
on its own website servers.

We use reasonable administrative, technical, and physical safeguards
designed to protect personal information against unauthorized access,
loss, alteration, disclosure, or misuse.

No website, electronic transmission, or information-storage system can
be guaranteed to be completely secure. While we work to protect your
information, we cannot guarantee absolute security.

5. Cookies and Similar Technologies

AmericanString.com uses cookies and similar technologies to support
essential website functions, remember preferences, maintain shopping
carts, understand website activity, and improve performance.

Some cookies are necessary for the website and online store to function.
Others may be used for analytics, marketing, or personalization.

You can control or disable cookies through your browser settings.
Disabling certain cookies may affect the operation of the website,
including account, cart, checkout, and preference features.

6. Email and Marketing Communications

When you join the American String Players Club, request product
information, or otherwise consent to marketing communications, we may
send you emails about:

• New products and product availability
• Players Club benefits and member pricing
• Promotions and special offers
• String-care information and playing-related content
• Surveys, reviews, referrals, and customer feedback

You may unsubscribe at any time by selecting the unsubscribe link in a
marketing email. You may continue to receive messages related to active
orders, account security, customer-service requests, or other
transactions.

7. Data Retention

We retain personal information only for as long as reasonably necessary
to fulfill the purposes described in this Privacy Policy, including
processing orders, maintaining business records, providing customer
service, resolving disputes, preventing fraud, and meeting legal,
accounting, and tax obligations.

Retention periods may vary depending on the type of information and the
reason it was collected.

8. Your Privacy Choices

Depending on where you live and subject to applicable law, you may have
the right to:

• Request access to personal information we maintain about you
• Request correction of inaccurate information
• Request deletion of certain personal information
• Request information about how your data is used or shared
• Withdraw consent where processing is based on consent
• Opt out of marketing communications

Certain information may need to be retained for legal, security,
accounting, fraud-prevention, or transaction-record purposes.

To submit a privacy request, please contact us using the information
provided at the bottom of this policy. We may need to verify your
identity before completing a request.

9. Third-Party Links and Services

Our website may contain links to third-party websites, social-media
platforms, payment services, or other external services.

American String is not responsible for the privacy practices, security,
or content of third-party websites. We encourage you to review their
privacy policies before providing personal information.

10. Children's Privacy

AmericanString.com is intended for a general audience and is not
directed toward children under the age of 13. We do not knowingly
collect personal information from children under 13.

If you believe a child has provided personal information through our
website, please contact us so we can take appropriate action.

11. Changes to This Privacy Policy

We may update this Privacy Policy as our website, services, business
practices, or legal obligations change.

The current version will be posted on this page, and the effective date
shown above will be updated when revisions are made. We encourage you to
review this policy periodically.